DeAndre Cortez Way (born July 28, 1990), known professionally as Soulja Boy (formerly Soulja Boy Tell 'Em), is an American rapper and record producer from Atlanta, Georgia. He rose to prominence after his self-released 2007 debut single, "Crank That (Soulja Boy)" peaked the Billboard Hot 100 for seven non-consecutive weeks. After its commercial re-release by Collipark Music, an imprint of Interscope Records, the song and its follow-up, "Soulja Girl" led to the release of his debut studio album, Souljaboytellem.com (2007). Despite unfavorable critical reception, it peaked at number four on the Billboard 200 and spawned the single "Yahhh!."
His second album, iSouljaBoyTellem (2008)—supported by the Billboard Hot 100-top 20 singles "Turn My Swag On" and "Kiss Me thru the Phone" (featuring Sammie)—was met with moderate commercial reception and a further decline in critical reception. Way was listed at number 18 on the Forbes list of Hip-Hop Cash Kings of 2010, as he earned US$7 million that year. His third album, The DeAndre Way (2010)—supported by the top 40 single "Pretty Boy Swag"—saw a steeper decline in commercial reception before he parted ways with Interscope in favor of an independent career.
Way has become notable for his pioneering use of grassroots social media and digital marketing strategies during his mainstream popularity. Outside of recording, he has pursued side ventures including video game development, record production for other artists, and his record label Stacks on Deck Entertainment, through which he has signed rappers including Lil B and Riff Raff. He has received a Grammy Award nomination, as well as three BET Award and four Teen Choice Award nominations.
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